Friday, June 27, 2008

Claims made

As a new baby product consumer, I am noticing that a lot of the manufactures make the same claims to get you to purchase their products.  I know this isn't just in the baby world, but it's what I have noticed most recently as I research my purchases.   

One of the claims that are made can be found on most baby bottles.  I am sure everyone with children know this claim..."reduces colic". My question is how do they know it reduces colic?  What kind of testing/research are they doing?  Is there any regulation put on the manufactures that they have to meet certain criteria in order to slap this claim on their product or can their marketing departments put whatever on their packaging willy nilly. I have a feeling it's the latter. We were using Dr. Browns bottles for Dylan, but after some changes in my diet and the type of bottles we use, we noticed his colic like behavior decrease significantly. Personally, I think it was the bottles. He was sucking them down too fast and was on the slowest flow nipple, so he will have to wait until he's a little older to use those bottles again.  My point is, they are supposedly the best bottles on the market. 
  
Another product that I notice that makes the same claim is formula.  Now I haven't personally purchased formula, but as a new mom, you get all kinds of product information and coupons in the mail, especially for formula. I have noticed that the formula manufactures claim to be the "closest to breast milk". Again, how do they know that?  What studies are they performing? I want to know if they have some doing tastes test too.  (I don't think that's a part of the claim, more like the nutrients, but I wouldn't put it past the companies.)

Can you think of any products that make claims that make you go hmmm?

2 comments:

Anonymous said...

I can think of two products that make a claim that has been different:

1.) Cat food. I had one of my cats on Iams hairball reducer and intestinal and stomach help. My cats had more hairballs and vomited more that on Iams than any other food.

2.) Bird food. At petsmart they say that sunflower seeds and other seeds are necessary for pet birds and that is all they should eat. NOPE. Pet birds should be on pellets and eat fruits and veggies. Another bad claim. If your pet bird only eats seeds it will get very sick due to nutrient deficiency.

I may think of more!!

Your animal loving friend,
Lindsay

Keeping up with the Kennedy's said...

ohhh, the one that drives me nuts is the "All Natural" label...and then you turn the thing and read the ingredients list and still can't pronounce half of what's on there. What's up with that??? As far as I know, all most anything that is all natural I should at least be able to say.